Using video can be a powerful way to inspire an audience. This video was used to engage the Shipley community and its leaders in preparation for launching the next phase of Shipley’s Strategic Vision.
Having real students tell about their own experiences at a school is one of the best ways to illustrate the value of an institution. A prospective student or parent can get an honest insight about the culture of the school by hearing directly from the kids themselves.
An organization’s mission and values are the most important things to communicate accurately and effectively to a prospective student. There are lots of good choices available to students today, so it is critical for your school to differentiate itself from competing institutions.
A video highlighting a particular program or curriculum can inspire and inform interested students by offering them an exciting glimpse of what your school has to offer. What is the program like? How does it work? What are some examples of the activities involved? A well crafted video can answer these questions in a way that is compelling, motivating and illuminating.
Your community is often the most important aspect of your school. The faculty, students and their families, alumni and your donors are what define your organization and it is important to strengthen the bonds between them. There are many ways to utilize video to do so, like in this example, where a school shared a video with their community as a way of expressing their gratitude.
Some events are just worth capturing. A special event video can show more than an entertaining recap of an occasion. It can also be used to illustrate important aspects of your organization’s culture, community and spirit. What special events do you have coming up?